Workshops, openings, celebrations, congresses, beaches. Three decades of partnership, told through the people who built it.
LIFE AT RICHFIELD
Richfield is a place where people stay. Our 400+ employees with over 10 years of tenure — and 200+ with over 15 — aren't here by accident. We invest in the people who build this company, and we show it through how we treat them every day.
CORE VALUES
Respect
Valuing each person's contributionIntegrity
Transparency & fairness in all dealingsCommitment
Dedication to our people, partners & customersHelpfulness
Mutual support & collaborative problem-solvingFriendliness
Warm, approachable, human-centered workplace
WHY RICHFIELD
Richfield's competitive advantage isn't technology or scale alone — it's the way leadership genuinely cares for people. Bill Chua and Phùng Thị Thu Thủy are consistently described by employees as naturally kind: present in both victories and hardships. Employees notice these things — and they stay because of them.
CHAIRMAN
Bill took the helm from his father in 1999 and has led Richfield through every chapter of its growth since — from a regional distributor to a nationwide network of 1,700+ people. Those who have worked closely with him describe a leader whose strength shows up quietly: simple in manner, generous in spirit, decisive when it matters. When cash flow was strained, Bill borrowed from the bank to ensure salaries were paid on time.
CO-CHAIRWOMAN
Thủy's warmth can be felt by employees across the country. She visits. She remembers people. She shows up at milestones and in difficult moments alike. She has visited employee homes in hardship and is always willing to help. Beyond the business, she is a passionate advocate for Vietnamese cultural heritage — particularly the áo dài, Vietnam's traditional dress — championing its preservation as something worth protecting alongside everything else the company builds.
“I do business to have resources to help others.”
WHAT EMPLOYEES SAY
I advanced from sales rep to supervisor to regional leader. The environment, the colleagues, the support from leadership — it made this possible.
During COVID, leadership stayed calm and kept every commitment to employees. That kind of stability — and that kind of trust — is rare.
IN PRACTICE
The care employees describe isn't just felt in moments of crisis — it's built into how Richfield operates every day. Beyond a competitive salary, the company provides:
COMMUNITY & IMPACT
Richfield's care extends beyond the workplace.
Scholarship programs, school supply donations, and support for orphanages and struggling families — including 400+ gifts distributed to disadvantaged students and families during a 2024 Dak Lak initiative.
Co-Chairwoman Phùng Thị Thu Thủy is a passionate champion of the Vietnamese áo dài as a symbol of national heritage. This commitment to Vietnamese cultural identity is woven into how the company presents itself at every major event.
WATCH THE ÁO DÀI FILM
Team sports, beach volleyball, cycling activities, internal talent competitions, gala dinners, and 30 years of welfare programs that support employees and their families.
VACANCIES
We're not actively recruiting right now. Reach out anyway — we'd like to hear from people who fit our story.
Get in touch →“We don’t just deliver products. We deliver market access.”
THE RICHFIELD PROMISE