OUR BRANDS

Trusted by the world’s most loved brands.

100+ products across confectionery, beverages, personal care, and more. Richfield carries the brands shoppers already reach for, in partnerships that often run for decades.

THE COLLABORATIONS

1994
USA
Our founding partner. Wrigley's was our first imported brand the year the US trade embargo lifted.
1999
Taiwan
Bear-jar jellies and rau câu pudding — a household staple across Vietnam since 1999.
2016
Thailand
Warrior and Red Bull bring energy drinks into the portfolio — two of the fastest-growing beverage brands in Vietnam.
2018
France
Shavers and lighters extend Richfield's reach into everyday personal care and lifestyle essentials.
2022
China
AMOS brings beloved Asian confectionery into the portfolio, deepening our snack and treat offering.
2026
Japan
Pocky and confectionery; our newest international partnership.

PORTFOLIO

Every brand on the shelf.

Confectionery, snacks, and stationery treats.

AMOS Peelitz gummy candy — spring campaign

Pocky Chocolate sticks — Pocky ChocolateGlico

Pocky Strawberry sticks — Pocky StrawberryGlico

Pocky Double Chocolate sticks — Pocky Double ChocGlico

Pocky Passion Fruit sticks — Pocky Passion FruitGlico

Pocky Blueberry Yogurt sticks — Pocky BlueberryGlico

NewChoice Bear Pink tropical jelly — Bear PinkNewChoice

NewChoice Bear Yellow mixed-fruit jelly — Bear YellowNewChoice

NewChoice Bear Brown pudding jelly — Bear BrownNewChoice

NewChoice Doraemon jelly jar — Doraemon JarNewChoice

NewChoice watermelon jelly — WatermelonNewChoice

NewChoice fruit pudding cup — Pudding CupNewChoice

Trusted by the world’s most loved brands.

Every brand on the shelf.

Food