1992
Group · Cambodia & Vietnam
Richfield first ventures across the border, importing Wrigley's into Cambodia and Vietnam ahead of the trade embargo lifting.
About
Three countries. Three generations. One promise.
Richfield Group is one of Vietnam's largest FMCG distributors. We've spent more than thirty years building a distribution network that reaches every province, supported by family-business values that started in Malaysia.
Richfield JSC Group is proud to be one of the largest FMCG distributors in Vietnam. At present, our distribution network is the largest distribution system in the country, covering all provinces and cities nationwide with more than 300 sub-distributors and nearly 180,000 retail outlets nationwide.
We began as a family business in Malaysia and grew across three generations into the international group we are today. The same trust and craft that started the business still anchors how we work.
Our partnerships are long. Many run for decades. Each new brand we take on becomes part of how we move product across the country, market by market, year by year.
What we stand for
Values
- People-first
- Long-term partnerships
- Sustainable growth
- Community impact
Our journey
A story of partnerships over thirty years.
- 1994Mars · USA
Wrigley's becomes our first imported brand the year the US trade embargo lifts.
- 1999NewChoice · Taiwan
First Taiwanese partner; the snack category joins the portfolio.
- 2014TCP · Thailand
Warrior and Red Bull bring the energy and lifestyle category.
- 2018BiC · France
Stationery and lighters expand the everyday-consumer footprint.
- 2022AMOS · China
Art supplies and creative materials enter the lineup.
- 2024Dory Rich JSC · Vietnam
Joint venture with TCP Group brings manufacturing and distribution under one roof.
- 2026Glico · Japan
Pocky and confectionery; the latest international partnership.
Our footprint
An international group with deep local roots.
The Richfield Group spans three countries and three generations of family leadership. International scale meets hands-on knowledge of every market we serve. Vietnam, Malaysia, and China together form one operating Group, not a holding shell.
- ChinaSourcing & Brands
- VietnamHQ · Ho Chi Minh City
- MalaysiaOrigin · 1990s
ChinaSourcing & Brands
VietnamHQ · Ho Chi Minh City
MalaysiaOrigin · 1990s